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About This Project

L’Essentiel par MF: the place to find SET clothing in Montreal.

SET is a modern premium brand that stands for casual, effortless looks coupled with a pinch of understated sexiness. Inspired by the zeitgeist and by aesthetic trends, the label’s modern designs underscore the personality of every self-confident woman.

Quality is always the top promise. The collection is mainly produced in Europe in order to meet the highest standards. Yarns and fabrics come mainly from Italy, and highlight the brand’s absolute premium quality.

SET creative director Maya Junger lived in London for many years, working as an international business lawyer, before launching SET in 2009. She embodies the spirit of SET: this mother of four loves vibrant cosmopolitan cities and is inspired by street styles, art, architecture and music.

Since the first SET collection went on sale in fall/winter 2009, the label has been growing steadily and is now carried by major retailers and department stores in over 18 countries.

To get SET clothing in Montreal, make an appointment to enjoy a customized private shopping experience in a stylish location bringing together the most beautiful collections from here and abroad.

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