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About This Project


L’Essentiel par MF offers an extensive selection of Blumarine clothing in Montreal.

Anna Molinari, the brand’s designer, is known as the queen of roses due to her fondness for these wonderfully sensual flowers. They are the prefect representation of the Blumarine label, embodying its ideal of femininity.

The world of Anna Molinari is one of seduction and charm, of great vitality and a spontaneous sense of fun. The slim, mild-mannered but energetic blond designer has conquered the fashion world in her three decades of creativity. She loves travelling and being surrounded by modern objects and antiques, as well as painting and music.

Fashion is her greatest passion. She has created items of clothing that are now considered cult items, such as T-shirts with logos made of Swarovski crystals, or the famous “Blu V” cashmere cardigan with mink collar, which has been worn by some of the greatest Hollywood celebrities.

Style and image

Anna Molinari has assigned Blumarine ad campaigns to camera wizards such as Helmut Newton and Albert Watson, photographing top models of the calibre of Naomi Campbell, Cindy Crawford, Eva Herzigova, Helena Christensen, Carla Bruni, Carré Otis and Monica Bellucci.

For Anna Molinari fashion is a mix of sensations and cultural influences, a return to the past and a vision of the future, for a modern, sexy and feminine woman.

To find wonderful Blumarine pieces in Montreal, make an appointment to enjoy a customized private shopping experience in a stylish location bringing together the most beautiful collections from here and abroad.


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